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Why Radio Advertising Calgary

Welcome to Radio Advertising Calgary. We are friendly, knowledgeable, and passionate media professionals who love what we do and the clients we work with. Our work makes our clients successful. We are radio advertising professionals at Corus Radio Calgary. Our goal is to assist your Calgary business enhance your brand and reach your marketing objectives. We work with you to suggest proven, creative ways to achieve greater success through advertising.

Learn more about who we are and how we can help you with your Radio Advertising questions

Have a Question?

We’re here to help, call or connect with us

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Let’s meet and explore some options

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Let’s put some numbers to your idea

How much does radio advertising cost in Calgary?

A standard 30-second radio commercial in Calgary will range from $20 – $150. These prices consist of a few factors including the type of advertising unit used in your campaign, the goals or objectives of the campaign, and the audience you are trying to reach. Read more…

How much should I spend on advertising?

It varies by industry, but the general rule of thumb is to spend 2-5% of your gross. If you’re grossing $500k and want to gross $800k, you must spend like you’re already grossing $800kA formula for determining your ad budget can be found here.

How does Radio Advertising work along side my digital marketing campaign?

The digital age of advertising and marketing has leveled the playing field for a local Calgary business.  A business established and rooted in Calgary for over 35 years can lose online search results placement to a business established a matter of months ago. More

Getting Started

Let us help you get started. Learn about Calgary’s radio market, tips for advertising success,strategies you can put to use today, or connect with us.

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5 Step Marketing Strategy Guide

A free guide to building a marketing strategy before investing in advertising.

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Radio Buying Guide

Receive an overview of radio advertising strategies, ideas, and pricing.

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10 Step Advertising Guide

Before launching a radio campaign, download our free 10 step guide to successful advertising

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Is Radio Right For Your Business?

See how we use market research to learn about your customer, and radio’s fit in your marketing plan.

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LATEST POSTS

  • sales funnel
    Understanding the Sales Funnel

    Fundamental to any marketing strategy is the concept of a sales funnel. However, it’s not the most intuitive concept in the world and often requires further explanation. A sales funnel is a visual metaphor for the actions taken by a potential customer as he/she moves......

  • Marketing Budget
    What’s In Your Marketing Budget?

    Developing a sound and solid marketing budget—or an estimated projection of costs required to advertise or promote a service— is crucial to the success of any business. Without a budget, you can run the risk of over-spending on certain marketing needs. When creating a marketing......

  • 2017 Marketing Budget
    How to Break Down Your 2017 Marketing Budget

    It’s not quite an age old question yet (give it another hundred years), but it’s important nonetheless: How should I design my business’ marketing budget? When it comes to the allocation of advertising dollars, there is no true and tested answer. This depends largely on......

  • Baby Boomers
    4 Things to Remember When Marketing to Baby Boomers

    Let’s say, in an attempt to improve your business’ marketing strategy you’ve decided to give generational marketing a try. You’ve divvied up your consumers into age cohorts and now you have a more refined and targeted plan to move forward with. Great. But now what?......

Radio’s reach in Calgary

876715

Calgarians will listen to radio this week

64062

Average number of Calgarians listening to the radio this minute

47

% of Calgarians will be reached by our 3 radio stations